our mission statement
is to represent Modern India as:

• A rapidly modernising country which is adjusting to its new found status as a global power
• A country which is proud of its culture and heritage and continues to embrace these
• A country of unparalleled diversity amongst its peoples and environment
• A hotbed of entrepreneurialism from the individual to a multinational scale
• A country which is not following but now leading by example
• A country fast on the heels of China

our objective

Despite the remarkable changes which are happening in the country, these are poorly documented to the outside world.

The common perception is still based on a simplistic vision of pockets of development overshadowed by the classic problems of underdevelopment.

Photographically the country continues to be represented by clichéd images of poverty, the Taj Mahal and IT workers.

We feel the challenge is to provide a more accurate picture of India through focusing on novel visual subjects coupled with a dynamic multimedia experience.

So, how do we propose to achieve this?